Team Meeting #1

In today's lesson, we assigned our team roles to complete the pre-production process. This includes the Recce, Risk Assessment Forms, Location Sheet, Release Form, Storyboard and Call Sheets. Rashaan is in control of the storyboarding whilst me and Danyaal split the roles of completing the Risk Assessment form, Recce powerpoint and the Release Form. The Call sheets will be completed nearer to the time of our shooting of our music video.

Analysis Of Lyrics For Chosen Song

Here is the sheet that contains the lyrics for the song 'Do Better'. I have gone on to analyse the lyrics with the help of my group as well. This may be a foundation of what shots we will use and the link between shots and lyrics. Also, editing techniques would be taken into account. 

 

Music Video Pitch

Here is the pitch that my group done for our selected song "Do Better". We were also given feedback on what we could amend and improve.

Do Better Pitch

Chris brown feat brandy pitch from Tyrell Willock

Task 3- Treatment Plan

Treatment

Misc-En-Scene:

Locations:

´ Photography Studio At LSC (Dark, Low Key Lighting)

´ Queen Victoria Park (Night Time)

´ Brick Lane (Daytime)

We have a few other locations, that we are looking to study further, but for now, these locations above will be set locations that we will hopefully start our shooting from.

Clothing:

For the studio shoot, we are looking at an all-black clothing requirement. This will allow us to represent a sort of isolated dark environment, as we may use a black backdrop. Apart from this, we will look to use a variety style of clothes. We may also add in a type of sports outfit, which would state a true stereotypical insight of a male trying to make an impression for the female. 

Lighting:

We will also use a range of lighting from natural light (Day and Night), to artificial light, such as Low Key Lighting and High Key Lighting

 

Casting:

´ Rashaan- Main Actor (Shadowing Chris Brown)

´ Tajay or TBC- Main Actress (Shadowing Brandy)

´ Tyrell- Main Cameraman

´ Danyaal- Director and Cameraman 2

´ Relative amount of Background people 5-10 Maximum

 

Inspiring Music Video:

´ Olly Murs Feat Demi Lavato- Up

´ Drake Feat Rihanna- Take Care

The inspirations came from these videos, as the studio shots stood out the most. They symbolised isolation within both singers and their current situation. A personal inspiration from one of my case studies is Trey Songz-Can’t Help but Wait. The feature of the flashback of a montage is really smart, as it can link with the theme of the song ‘Do Better’. Here, we would use the flashback of montage to let the audience understand how things were before both (Chris Brown and Brandy) wish that they done better in the relationship that they were in pursuit of.

Themes included: Love, Isolation and Regret. The Length of the music video is 3:48 but we will extend it to 4:15, as we want to include an introduction to show different locations and also, we want to show a few credits at the end of the music video.

Audience:

´ Teenagers/Young Adults, 16-24

We will predominately be aiming the music video at the Black ethnic group, as the actors in the video will be black. However our secondary audience will hopefully be of a White and Hispanic ethnic group. Looking at the NRS Social Grade, our audience will fit under the Grades C1C2D

We will look to broadcast our music video on social media sites, such as YouTube, Twitter and MTV. This is mainly because of our audience, as they are 16-24 and the use of social media is high within this age range. Twitter will allows us to show snippets of the music video, whereas YouTube and MTV will be placed on the platforms of TV and Internet.

Group Work in Lesson

I was placed into a group with includes Rashaan and Danyaal. They had already started planning for possible songs but we decided as a group to do the song by Chris Brown called 'Do Better'. We have assigned roles for the people in our group, Rashaan being the main male actor, me being the main cameraman and Danyaal to be the director as well as another cameraman. We will hopefully start a foundation for ideas to lay upon before we burst with a real and enthusiastic plan for our Music Video.

Introduction to Music Video Shoot

For our introduction, we got used to how to use the cameras again, after we last used them before the summer. It was a good experience and working in a group to see and hear different ideas. We also got the chance to edit to create a finished chorus. We worked on the song Let it go, which was from the soundtrack of the movie ‘Frozen’. Here are some the images from our two day shooting time.