Task 3- Treatment Plan

Treatment

Misc-En-Scene:

Locations:

´ Photography Studio At LSC (Dark, Low Key Lighting)

´ Queen Victoria Park (Night Time)

´ Brick Lane (Daytime)

We have a few other locations, that we are looking to study further, but for now, these locations above will be set locations that we will hopefully start our shooting from.

Clothing:

For the studio shoot, we are looking at an all-black clothing requirement. This will allow us to represent a sort of isolated dark environment, as we may use a black backdrop. Apart from this, we will look to use a variety style of clothes. We may also add in a type of sports outfit, which would state a true stereotypical insight of a male trying to make an impression for the female. 

Lighting:

We will also use a range of lighting from natural light (Day and Night), to artificial light, such as Low Key Lighting and High Key Lighting

 

Casting:

´ Rashaan- Main Actor (Shadowing Chris Brown)

´ Tajay or TBC- Main Actress (Shadowing Brandy)

´ Tyrell- Main Cameraman

´ Danyaal- Director and Cameraman 2

´ Relative amount of Background people 5-10 Maximum

 

Inspiring Music Video:

´ Olly Murs Feat Demi Lavato- Up

´ Drake Feat Rihanna- Take Care

The inspirations came from these videos, as the studio shots stood out the most. They symbolised isolation within both singers and their current situation. A personal inspiration from one of my case studies is Trey Songz-Can’t Help but Wait. The feature of the flashback of a montage is really smart, as it can link with the theme of the song ‘Do Better’. Here, we would use the flashback of montage to let the audience understand how things were before both (Chris Brown and Brandy) wish that they done better in the relationship that they were in pursuit of.

Themes included: Love, Isolation and Regret. The Length of the music video is 3:48 but we will extend it to 4:15, as we want to include an introduction to show different locations and also, we want to show a few credits at the end of the music video.

Audience:

´ Teenagers/Young Adults, 16-24

We will predominately be aiming the music video at the Black ethnic group, as the actors in the video will be black. However our secondary audience will hopefully be of a White and Hispanic ethnic group. Looking at the NRS Social Grade, our audience will fit under the Grades C1C2D

We will look to broadcast our music video on social media sites, such as YouTube, Twitter and MTV. This is mainly because of our audience, as they are 16-24 and the use of social media is high within this age range. Twitter will allows us to show snippets of the music video, whereas YouTube and MTV will be placed on the platforms of TV and Internet.