Treatment for Bryson Tiller 'Exchange'

Treatment

The song that I am doing is Bryson Tiller, 'Exchange'

Audience:

´ I will focus on all genders, but mainly ages 16-30. However, due to where my video will be broadcasted, any age will be able to access and watch the video.

´ I will look to broadcast the music video on social media sites, such as YouTube, Twitter and Instagram. This is mainly because the use of social media is high in modern society. Twitter will allows us to show snippets of the music video, whereas with YouTube, the video will be placed on the platforms of TV and Internet.

Inspiring Music Video:

´ Bryson Tiller- Don’t

´ Chris Brown- Don’t Judge Me

The inspirations came from these videos, as some of the shots would suit the style of my song, especially the parts that Chris Brown is sitting with the girl that is associated with him. Bryson Tiller ‘Don’t’ is similar to the song I am doing, which is also by Bryson Tiller. This is helpful, as I could get an insight into the type of intimate feel his video gives off to his audience. Also, as I am adding shots of the girl that Bryson talks about, it was also good to get an understanding as to whether we see her a lot or just in a few shots of the video.  

Themes included: Process of thought, Love and Regret. The Length of the music video is 3:15 but I will extend it to 3:30, as I want to include an introduction to show different locations and a longer outro which will last a bit longer than the audio itself.

Locations:

´ TV Studio at LSC

´ Hale Village: Tottenham Hale (Night Time)

´ Skate Park (Daytime)

´ Overground Platform and Top Deck of Bus

´ Music Studio at LSC

These are my set locations that I am wanting to shoot at. I have set out the main locations and the minor locations such as the bus location.

Clothing:

For the studio shoot, I am looking at an all-black clothing requirement. This will represent a dark, isolated environment, which can link to process of thoughts. As the underground scene is the first scene that we will see the actor, I am looking for the actor to be the main attraction, as this is where the lip syncing will start. Hopefully, the requirement for this is a non-black jacket with jeans and trainers, to represent a stereotypical black RnB singer. For the night time scene, I am looking to have bright colours on the actor (Red jumper/hoodie) with jeans and trainers again.

Lighting:

The studio will provide me the ability to change the lighting to my own requirements, whereas the set external locations will give me my set lighting, such as low key lighting at night and artificial lighting in the day. However, changing the ISO on the camera will allow me to change the lighting when shooting.  

Casting:

´ Ja’Quarn- Main Actor (Shadowing Bryson Tiller)

´ Courtney or Kiya- Main Actress (Shadowing Ex-Girlfriend)

´ Tyrell- Main Cameraman/Producer

´ Ashaana- Helper/Assistant